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Marc Andreesen once said that "markets that don't
exist don't care how smart you are." Whether you're a startup founder
trying to disrupt an industry, or an intrapreneur trying to provoke
change from within, your biggest risk is building something nobody
wants. Lean Analytics can help. By measuring and analyzing as you grow,
you can validate whether a problem is real, find the right customers,
and decide what to build, how to monetize it, and how to spread the
word. Focusing on the One Metric That Matters to your business right now
gives you the focus you need to move ahead--and the discipline to know
when to change course. Written by Alistair Croll (Coradiant, CloudOps,
Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant), the book lays
out practical, proven steps to take your startup from initial idea to
product/market fit and beyond. Packed with over 30 case studies, and
based on a year of interviews with over a hundred founders and
investors, the book is an invaluable, practical guide for Lean Startup
practitioners everywhere.
Categories:Mathematics
Year:2013
Publisher:O'Reilly Media
Language:english
Pages:439
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