Thousands of times each day, even tens of thousands by some estimates, we are presented with choices that require a decision. Over millennia, philosophers, theologians, and mathematicians have all weighed in on the topic, and in recent centuries, economists, psychologists, and sociologists have joined the investigation. Now, you can learn what science has revealed about how we make choices. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, Associate Professor of Marketing at Emory University’s Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. Incorporating the outcomes of his own published experiments and those of his esteemed peers, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.

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