Bộ sách luyện thi ETS 2023 LC&RC
199,000₫
299,000₫
sách gia công, bìa mềm
Build an effective and practical digital marketing
strategy with this bestselling guide, covering everything from
automation and analytics to integrating AI.
Digital Marketing
Strategy is a global bestseller, and a one-stop guide to structuring and
building a more strategic approach to digital marketing. Now fully
updated, this third edition covers the integration of AI in marketing,
e-commerce, marketing automation, affiliate marketing and how to use
digital analytical tools, plus new strategies for the latest cookie
changes and privacy protection.
Digital Marketing Strategy will show
you how to effectively select, align and manage digital channels and
operations, to streamline a successful digital marketing strategy for
measurable, optimized results. Recommended by the Chartered Institute of
Marketing (CIM), it is supported by real-world case studies from the
likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as
checklists, key terms and insights from leading industry practitioners
to help you develop your own digital marketing strategy. This book is an
invaluable guide for both digital marketing students and entry-level to
mid-management marketing professionals.
Accompanying online
resources consist of practical implementation guides spanning SEO,
paid-search, email, lead-generation, as well as presentation slides and
activity sheets.
Thể loại:
Năm:2022
In lần thứ:3rd
Nhà xuát bản:Kogan Page
Ngôn ngữ:english
Trang:417
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